Most people know how to use social media, but fail to utilize all of its essential tools. You don’t need to be an expert in social media marketing to be successful at it. In today’s rapid digital climate, having a social media strategy is vital if you want to grow your business and grow your brand.
Building relationships with people is a fundamental secret to success. So why should that be any different in the digital scope? The key to becoming successful on social media depends entirely on how well you engage with your audience. Here are six helpful tips on how you can use social media to grow your business and expand your brand.
1. Utilize all features on social media
There are a ton of tech-savvy functions to social media, other than merely posting images and videos. Let’s take Instagram for example. Some of these features include using hashtags to increase spreadability, creating polls, asking questions, going live, using Instagram TV, creating stories and fun highlights.
All of these key features can make an incredible impact on how your audience will perceive your online presence. In doing so, you’re creating a welcoming community specifically for your audience, that invites them to be a part of your vision.
2. Content should be appealing and relevant
Publish content that appeals to your audience. For instance, If you’re managing a social media account aimed at law students at the University of Florida, then your content must revolve around their goals.
Identify what they care about, what they want to know, what interests them, etc. On the other hand, if your audience is a community of aspiring bloggers, then your content should revolve around how they can become better writers, and ultimately more successful in the blogging world.
3. Be social
Why do you think they coined the name social media? Hello–because social media is all about being social. Reach out to them regularly, and be sure to involve them in your social media journey. If you don’t interact with your audience, they will most likely lose interest.
Use social media to build one-on-one relationships. Don’t simply tell them that they matter, go above and beyond and show your audience why they matter. When you interact with them regularly the experience becomes more personal, which also leads to more trust and respect.
4. Be useful
People seem to forget that the only reason why people gravitate to certain platforms in the first place, is because they offer something valuable to their readers. In addition to publishing high-quality content that is appealing and attractive, you want to ensure that your content is beneficial to your readers. This keeps them coming back for more content, and it also shows that you are passionate about their goals.
5. Be consistent
Consistency is all about maintaining the same structure or flow. You don’t want to keep changing your platform’s layout, because it leads to confusion. There’s nothing wrong with change, but always be smart with how you present yourself online. Keep in mind that your band is a reflection who you are. You don’t want to keep going back and forth between different styles.
6. Spread a vision
Last but not least, your content should tell powerful and inspiring stories. Don’t bore your audience with basic rhetoric, inflame them. Be creative, enticing, and most importantly, be authentic.